Absolute Links vs. Relative Links – SEO Value 17/04/2014 Advanced SEO Techniques, Business advice, SEO No Comments The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than […]

Incorporation of Company Branding and SEO 17/04/2014 Advanced SEO Techniques, Brand development, SEO No Comments SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On […]

Strategic Use of Images in Search Engine Optimization 17/04/2014 Advanced SEO Techniques, SEO No Comments When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: […]