The Importance of Anchor Text in Back-links 17/04/2014 Advanced SEO Techniques, Online marketing, SEO No Comments The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and […]

Incorporation of Company Branding and SEO 17/04/2014 Advanced SEO Techniques, Brand development, SEO No Comments SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On […]

Google now discounts all reciprocal links 17/04/2014 Advanced SEO Techniques, Business advice, SEO No Comments For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two […]