The Importance of Anchor Text in Back-links 17/04/2014 Advanced SEO Techniques, Online marketing, SEO No Comments The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and […]

Google now discounts all reciprocal links 17/04/2014 Advanced SEO Techniques, Business advice, SEO No Comments For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two […]